WGSN: Men Underwear Brands to Watch


While the men underwear market isn't known to have seasons per se, a growing number of stand-out brands have made their presence known during this A/W 15/16 trade show period.  As the market becomes more competitive, brands strive to compete through innovation and strong brand identity.

WGSN is the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. WGSN's 150-strong editorial and design staff, noted for its significant industry experience, continually travels the globe to deliver insight and creative inspiration, real-time retail coverage, seasonal trend analysis, consumer research and business information.

WGSN UNDERWEAR BRANDS TO WATCH | PDF PRESENTATION

Tani USA was featured in the most recent trend report as a Men Underwear Brand to Watch.  Among the callouts, WGSN noted Tani Underwear for its use of innovative and environmentally friendly fabrics as well as sophisticated construction and comfort. Tani Underwear offers a complete line based on these trends, forcing innovation and driving the industry forward.

While the men underwear market isn't known to have seasons per se, a growing number of stand-out brands have made their presence known during this A/W 15/16 trade show period.  As the men underwear market becomes more competitive, brands strive to compete through innovation and strong brand identity.

  • Functional Design is the key selling point, with innovations in construction and fabric
  • Package design is as important as the product itself and acts as an extension of the brand identity
  • Interactive marketing through Instagram photo competitions helps create brand awareness.
 

WGSN UNDERWEAR BRANDS TO WATCH | PDF PRESENTATION

 

ABOUT US

Tani Underwear / Tani USA is a premium upscale basics brand founded to meet the demands of the growing population of men and women who appreciate the very best in performance fabrics. We use the most advanced technology to create super-soft fabrics that are innovative, sustainable & extremely comfortable.  

 

Feeling great in your clothes begins with the right choice of underwear. Your underwear forms the foundation of your outfit. Most men don’t think about their underwear choice, let alone look for the best men's boxer briefs. That’s a big mistake. 

With the right information, purchasing the most comfortable men’s boxer brief underwear is one of the easiest steps to feeling comfortable in your clothes. Mens underwear fulfills a number of different functions.

  • It keeps your clothes clean by absorbing sweat and body fluids.
  • Thinner micro modal most breathable boxer briefs
  • It helps to support the genitals making them comfortable
  • It reduces friction between your manly parts and your trousers.
  • It helps regulate temperature, not only keeping the body warm but helping to cool it off when the right fabrics are used!

 

The Different Styles Of Underwear

Underwear style for the most part is a matter of personal preference.  Men’s underwear can be classified in two categories – mens underwear (boxer briefs, boxers, briefs or trunks, which are worn below the waist and undershirts, worn above the waist. In this article, we are only focused on the bottom layer on the lower half of your body – mens underwear. The most popular choices for the best mens underwear are briefs, boxers and boxer briefs (or trunks)

 

 

Some people ask which is the best pair for them.  The best thing to do would be to read the reviews to learn what customers think about our best mens briefs, boxers, and boxer briefs. Tani USA is considered one of the best underwear websites for men and the most breathable mens boxer brief underwear.

 

Some people ask which is the best pair for them.  The best thing to do would be to read the reviews to learn what customers think about our best mens briefs, boxers, and boxer briefs. Tani USA is considered one of the best underwear websites for men and the most breathable mens boxer brief underwear.