WGSN: Men Underwear Brands to Watch


While the men underwear market isn't known to have seasons per se, a growing number of stand-out brands have made their presence known during this A/W 15/16 trade show period.  As the market becomes more competitive, brands strive to compete through innovation and strong brand identity.

WGSN is the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. WGSN's 150-strong editorial and design staff, noted for its significant industry experience, continually travels the globe to deliver insight and creative inspiration, real-time retail coverage, seasonal trend analysis, consumer research and business information.

WGSN UNDERWEAR BRANDS TO WATCH | PDF PRESENTATION

Tani USA was featured in the most recent trend report as a Men Underwear Brand to Watch.  Among the callouts, WGSN noted Tani Underwear for its use of innovative and environmentally friendly fabrics as well as sophisticated construction and comfort. Tani Underwear offers a complete line based on these trends, forcing innovation and driving the industry forward.

While the men underwear market isn't known to have seasons per se, a growing number of stand-out brands have made their presence known during this A/W 15/16 trade show period.  As the men underwear market becomes more competitive, brands strive to compete through innovation and strong brand identity.

  • Functional Design is the key selling point, with innovations in construction and fabric
  • Package design is as important as the product itself and acts as an extension of the brand identity
  • Interactive marketing through Instagram photo competitions helps create brand awareness.
 

WGSN UNDERWEAR BRANDS TO WATCH | PDF PRESENTATION