Only the top 3% of the cotton produced worldwide is of a high enough quality for our Premium SwissTouch cotton luxury boxer shorts. It’s known as Swiss Cotton™, and it’s exclusively milled in Switzerland for us.
How fine is it? Put it this way: The cotton in most underwear, including designer underwear, is so coarse in comparison, it might as well be sandpaper. So there’s a really good chance you’ve never felt cotton underwear this soft before. This makes our luxury boxer shorts with button fly the highest quality men's underwear you have ever tried.
Only men's luxury boxer shorts made from Swiss Cotton™
Produced in Switzerland on special fine gauge knitting machines
Retains shape and softness through repeated washing