Here Are The Best Basic Lingerie Brands For Non-Basic People Skip to content
Up to 75% Off - Fast & Free Shipping in USA - All Sales Final - NO Returns or Exchanges
Dive into Luxury & Comfort: Save Up to 75% Off!
Here Are The Best Basic Lingerie Brands For Non-Basic People

Here Are The Best Basic Lingerie Brands For Non-Basic People

When it comes to everyday underthings, basic most certainly does not have to equal boring. To prove just this, we’ve rounded up 10 brands leading the pack of not-so-standard drawers. From the softest premium fabrics and unexpected details to superior production ethics and social responsibility, these labels are effectively offering elevated basics for decidedly non-basic people.


Known best for their extensive offering of men’s underwear, TANI offers a collection of womens underwear and loungewear deserving just as much recognition. You won’t find bras here, but you will find everything else: silky-smooth underwear and leggings, tanks and tee’s, slips and sleepwear, even thermal underwear all encompassing a modern, sophisticated aesthetic. With an emphasis on innovative knitting techniques ensuring long-lasting durability, the brand uses only the softest, finest performance fabrics sourced from across the globe – including Swiss Cotton™ and MicroModal® Air, a sustainable, biodegradable and moisture-wicking material boasting a softness factor finer than silk. $20.00 – $145.00



Leading with the tagline “Life gets complicated. Your underwear shouldn’t be,” consider Jonesy an ode to 90s minimalism. Uncomplicated triangle bralettes and bottoms are fabricated from the softest Supima Cotton or Micro Modal, tagged with the names of such 90s icons as “The Kate.” Dreamy and bold hues alike complement neutral wardrobe staples, met with signature contrast striped banding. Plus, we love the fully transparent brand dialogue about where exactly your underthings are coming from, and how they’re being made. $22.00 – $40.00

Land of Women

Prioritizing comfort, functionality and attention to detail, NYC-based Land of Women is an homage to effortless womanhood. Imported Italian fabrics are cut and stitched locally in New York by a family-owned manufacturer, ensuring a collection of contemporary lingerie and loungewear thoughtfully made with superior craftsmanship. The carefully curated line includes non-wire bralettes and briefs in a number of silhouettes, alongside bodysuits, a cashmere blend lounge dress, stunning silk robe and the perfect minimalist slip dress. Bonus: some bralette and bodysuit styles even double as swimwear. $45.00 – $285.00

[Related: 8 Online Lingerie Shopping Destinations for Every Body & Budget]


Looking for the perfect underwear for your workout? Helmed by Colombian-born sisters Camila and Valeria Velandia and based out of Montreal, Miel (French for ‘honey’) offers comfy underthings for the girl-on-the-go that also double as active wear. Effectively merging lingerie with athleisure, the brand’s versatile bras, bottoms and camisoles are just as perfect for morning yoga as they are for daytime to date night. Plus, all styles are fabricated from a breathable, moisture-wicking Microfiber/Spandex blend infused with Guardin™ –  an all-natural, botanical fabric treatment fighting bacteria while keeping your under-wares fresh, longer. $20.00 – $40.00

JANAY Bare Collection 

Made-in-the-UK indie lingerie brand JANAY is known for it’s range of romantic underthings underscored by alluring sex appeal. An ethos which designer Janay Eleanor has translated perfectly into the line’s latest collection, BARE: luxurious loungewear fabricated from eco-conscious, naturally breathable bamboo. Expect skin-soft bodysuits, non-wire bralettes and bottoms, even the perfect high-waist legging for in, or out of, the home. And in punchy hues like Coral and Khaki Green, there’s nothing basic about this wear-everywhere line of bras, bodysuits and britches. £20.00 – £35.00

White Rabbit

Emerging label White Rabbit wants you to think more about what you’re wearing under there. Made in Mexico City by fair-waged female seamstresses and based in New York, the brand’s effortless bras, bralettes and bottoms are not only made ethically, but fabricated from luxuriously soft, sustainable materials to boot. Plus, a percentage of every purchase goes to benefit Fabrica Social, a Mexico City-based social enterprise committed to driving sustainable economic development by empowering communities of female artisans. Want even more to love? With White Rabbit’s Comfort Trial program, you can try out their skivvies risk-free. $14.00 – $55.00

[Related: One & Done: This is the Only Bra You Need to Pack on All of Your Summer Vacations]

Negative Underwear

Effectively turning a negative into a positive, the best friend duo behind Negative Underwear – Marissa Vosper and Lauren Schwab – are firm believers that less is more. Which is evident in the brand’s no frills or fluff, buh-bye embellishments, and peace out push-up motto. The result? A collection of streamlined, simple-yet-sexy underwear essentials fabricated from premium stretch materials to hug your body with the perfect fit. Expect bras, bralettes and bottoms alongside their signature perforated bodysuit, and a range of semi-sheer white tee’s to wear with everything…or nothing. $28.00 – $200.00

Brook There

Made-in-the-USA Brook There leads with the belief that ‘confidence is the underpinning of beauty in every form’. A notion we’re on board with – and brought to life by the lingerie and lounge line’s colorblocked bralette and brief sets, dreamy slips and camisoles, and cozy tanks, tee’s and leggings. All styles are fabricated from either real silk and/or USA-milled organic cotton jersey, crafted with a commitment from namesake designer Brook to ensuring high ethics standards from sourcing to sewing to (low impact) distribution. $28.00 – $162.00


A newcomer that has quickly catapulted to cult-following status, Lively has successfully established a new, self-described category of intimates with it’s smart-meets-sexy underthings: Leisurée. Bras, bralettes, bottoms and bodysuits blur the lines between lingerie, active and swimwear, encompassing a laid back aesthetic while still packing a punch. Think neutral hues alongside colorblocking and prints that pop, met with sporty hints like striped banding, mesh trim and the brand’s signature Geo Lace. Offering true transparency, Lively’s socially responsible ethos not only holds a strong commitment to fair labor practices and wages (with a majority-women workforce), but in the brand’s own, WRAP-certified factory in South China. $10.00 – $45.00

Read Full Article Here

Previous article The 47 Best Yoga Gifts So You Can Namaste All Day